It is commonly known that you should start a LinkedIn or Twitter account for professional networking.
But are you doing it right? Most people start a profile but leave it static afterwards. They get overwhelmed by the tsunami of tweets and discussion, confused on what to do next. Hence missing the opportunity to build relationships that would propel their career or business further.
Here are some examples of great benefits from building up relationships through your social media networks:
(1) If you seeking for better career opportunities, it is handy to know that 80% of jobs come through referrals and word of mouth. This implies that the convention resume and interview route means that you are competing with the bulk of candidates for 20% of the jobs.
(2) If you are aiming to create partnerships, it is also handy to know that sales people typically contacts a prospect 8-14 times before closing a sale. This implies that people are unwilling to buy based on first impressions, but require familiarity and trust to warm up.
Imagine the last time you had taxi ride. Was it pleasant, neutral or unpleasant?
Currently operating in 35 cities, Uber has been rocking the transport space. It describes its mobile app as being able to “connect you to a driver with a tap of a button”.
You push a button, and in as little as 5 minutes, a black car, taxi or peer-to-peer driven car arrives to transport you from point A to B. Simple.
The typical sentiment towards taxi has been slightly negative due to safety and trust concerns. Examples include dishonest cab driver that might take detours away from the destination and drunk passengers who refuse to pay.
Uber beats this status quo by providing a consistently great service. Drivers often greet passengers with a bottle of water, and are incentivised through Uber’s ranking system.
Have you watched Alice In Wonderland yet? There is a scene where the main character Alice was lost and seeking directions. In her desperation, she sought the advice of the Cat.
As famously quoted, the Cat replied ‘If you don’t know where you are going, any road will get you there.”
Profoundly said. Indeed similar principles apply to personal branding too. If you are unsure of the niche audience you are targeting, how are you supposed to construct a powerful brand?
To assist you in your journey, here are some questions you should answer while identifying your target niche.
Identifying Facebook pages relevant to the page that you are managing is important for the following reasons:
(1) You learn what content works and what doesn’t. This helps you in finding popular content formats that boost fan engagement rates. For example, you might want to post more infographics is a similar page is getting huge engagements from their infographic posts.
(2) By identifying pages that your audience is currently following, you can increase your following by targeting fans of a similar page with ‘Like’ ads. For example, an outdoor equipment company might want to target Tough Mudder fans due to their affinity for ruggedness and the outdoors.
Here are two methods of locating relevant pages (1) Facebook Social Graph via Search Bar (2) Facebook Audience Insights.
When drafting out a social media strategy, what metrics should you focus on? Likes, shares or something else?
Recently, a friend who started on a social media internship asked me what metrics he should align his strategy with. That got me reflecting on the transformation in my understanding of social media since I started.
There has been heavy emphasis about the vanity aspects of social media. That image that got a thousand likes on Facebook, or 50 retweets on Twitter. While these are all positive signals, they are merely the symptoms of a good social media presence.
There are three methods within Google Adwords to located keywords for ad campaigns.
Competitor’s Landing Page
Pretend that you are researching your product and conduct a few search queries. From ads displayed, shortlist the landing pages of competitors who are also selling a similar product or service.
Is meditation only for zen monks and new age hipsters? Not really. Regardless of your background, practising meditation can make you a better contributor in the work you do.
My exploration into meditation was an unexpected one. In 2009, I was enlisted into the military as part of compulsory National Service in Singapore. As I stayed in the army barracks during weekdays, there was plenty of free time to practise meditation in the evenings.
My first attempts at meditation can be described as horrendous. I could barely sit properly for seven minutes. With a tsunami of thoughts flooding my mind, I found the initial experience mentally tormenting. Encountering flashbacks of the day’s events and past memories made me unsettled and vulnerable.
Since its Valentine’s Day, I thought I would talk about ‘LOVE’. Nope, not that kind of love. But love for the customer through shared experience. With markets becoming hyper competitive, it is increasingly critical that businesses find innovative ways to connect or fade out in the noisy environment.
Just a quick recall, I covered the campaign on train safety called “Dumb Ways to Die” last year. Through my observation, one of the elements that led to its viral success was because of the “Inspire-Educate” combination.
That meant that the bulk of the commercial was designed to entertain the audience, in order to capture attention. In that example, this referred to the dancing cartoon characters. The campaign message was delivered at the end for a few seconds – “Be Safe Around Trains”.
On a larger scheme, this method works because consumers are constantly getting bombarded by a multitude of advertising messages. Therefore they had gotten very skilled at screening out content. This leaves the main purpose of them accessing their digital devices for communication (e.g. social media) and information/entertainment (e.g. buzzfeed, 9gag, mashable).
With the competition for attention getting more fierce, how does one thrive with such conditions? Perhaps one way is to BE the experience itself .
Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.
By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction. Or at the very least awareness.
I have compiled a three step method using a few of my favourite Twitter tools – Twitonomy, Hashtagify.me and RiteTag
I attended a workshop organised by Elance last Saturday. It was a introductory session for people new to hiring freelancers online. For those who are new to the concept, online freelancers help you lower your operation costs, while freeing you from doing repetitive and menial tasks. This allows you the time and mental bandwidth to get more important work done e.g. strategic planning of your business.
During that session, I also met an individual who completed some admin work – extracted 8,000 contacts for just $40! Here are some key lessons I got out of it.
On each freelancer’s account, there is level of activity, star ratings and feedback. Do take time to read the negative reviews especially in order to get a gauge where the freelancer stands.
One of the quickest way to shortlist freelancers is to include a random question in the middle of your job brief. At the middle or towards the end of the brief, you could ask “Who is your favourite superhero?” This distinguish which freelancer actually reads your job brief, instead of simply cutting and pasting their replies.